You can check out this session on April 12, 2019 at 4:10 pm - Meeting Room 1

Speaker

Alex Judd

Alex Judd

Grayling
@AlexJuddz

About this Session

Branded search is the most powerful, yet most overlooked element of SEO; even the UK biggest businesses, the FTSE 100 suffer, with 54% of people searching directly for them seeing negative content.

So how can a brand thrive in this environment?

Through the lens of our FTSE 100 study, we’ll outline the impact of negative search results on the bottom line, what influences these search results and the integrated communications strategy required for success.

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