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Speaker

Stacey MacNaught

Stacey MacNaught

MacNaught Digital
@staceycav

About this Session

HARO and other Journo Request related activity can be a really mixed bag on the results front. Yes, it presents some fantastic link building (and wider PR) opportunities with little by way of content assets required. But equally, it’s perfectly possible to have nothing to show after weeks of plugging away.

So how do you minimise wasted time and increase your success rates through journey request activity?

In this talk, Stacey will share practical advice and tools for responding to journo requests and tips for beating the crowds to the best opportunities. She’ll share pitch examples (the successful ones and the ones that were, frankly, a little bit cr*p).

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