You can check out this session on October 2, 2020

About this Session

Optimising a website can be done after finding those search volume sweet spots through keyword research, right? Maybe. But are we passively adding terms to websites based on these search volumes, rather than actively thinking whether they’re the best fit? The NHS has a fascinating way of selecting phrases for their web pages, even assessing whether they should use the words “pee” and “poo”. I’ll take you through some of these interesting examples, so you can start to build audience literacy into your keyword research process, and for the content you write for brands.

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