You can check out this session on April 20, 2022

Speaker

Olga Manciu

Olga Manciu

Olga Manciu Community Platform

About this Session

Live streaming has become an essential feature for any forward-looking brand in the current online ecosystem. Given the incredible adoption speed of live streaming over the past two years since the pandemic has struck, when it has grown 99% between April 2019 – April 2020 (source: Influencermarketinghub.com), Live streaming should become an essential part of any given integrated marketing strategy moving forward. Its value is expected to reach a whopping $184.3 billion by 2027. Although in Asia live streaming has become an essential transactional channel used in e-commerce, in Western Europe the adoption rate achieved by brands is still minimum at the moment. Following Olga’s consistent 7 years+ activity as a professional Live-Streamer and Content Creator, the value she intends to bring with her talk dedicated to Live-Streaming usage for business purposes would be both educational and inspirational, aimed at growth marketers and industry professionals. She intend to bring on:
– Latest industry trends
– Best industry use cases targeting UK market
– The use of 1’st party influencer data for performance-based paid promotions.
– Her own experience of producing authentic transactional content using Live – streams
as a reliable tool for a community-built and consistent, loyalty driving shopping experience.
The presentation is going to be a compelling and resourceful experience for brands seeking to build long-lasting relationships with their consumers

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