You can check out this session on April 20, 2022

Speaker

Olga Manciu

Olga Manciu

HicuNoi LTD

About this Session

Live streaming has become an essential feature for any forward-looking brand in the current online ecosystem. Given the incredible adoption speed of live streaming over the past two years since the pandemic has struck, when it has grown 99% between April 2019 – April 2020 (source: Influencermarketinghub.com), Live streaming should become an essential part of any given integrated marketing strategy moving forward. Its value is expected to reach a whopping $184.3 billion by 2027. Although in Asia live streaming has become an essential transactional channel used in e-commerce, in Western Europe the adoption rate achieved by brands is still minimum at the moment. Following Olga’s consistent 7 years+ activity as a professional Live-Streamer and Content Creator, the value she intends to bring with her talk dedicated to Live-Streaming usage for business purposes would be both educational and inspirational, aimed at growth marketers and industry professionals. She intend to bring on:
– Latest industry trends
– Best industry use cases targeting UK market
– The use of 1’st party influencer data for performance-based paid promotions.
– Her own experience of producing authentic transactional content using Live – streams
as a reliable tool for a community-built and consistent, loyalty driving shopping experience.
The presentation is going to be a compelling and resourceful experience for brands seeking to build long-lasting relationships with their consumers

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