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Speaker

Steph Fabb

Steph Fabb

iCrossing & Hearst UK

About this Session

Every marketing strategy should be insight driven and use data to create powerful customer experiences. For brands to win and retain their customers attention they must put data at the heart of every execution decision they make. This talk explores what type of information you should be looking to collect, how you can use it to create personalised customer journeys and what adaptations you need to make within your team structure to meet the ever-demanding need of the customer.

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