You can check out this session on September 28, 2018

Speaker

Purna Virji

Purna Virji

Microsoft
@purnavirji

About this Session

Search engines are metamorphosing. In this AI era, search engines are no longer about waiting for people to tell them what they need. Rather, it’s moving to where search can predict what you need even before a search is done. Marketers will need to adapt their strategies to keep up. Smart marketers know they need to shift from advertising to service. Using advances in AI, companies can make customers’ problems go away- providing relevant, personalized solutions at scale. Focusing on customer experience is good for our customers and our bottom line.

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