You can check out this session on April 12, 2019 at 10:00 am - Expo Stage

Speaker

Ric Rodriguez

Ric Rodriguez

iProspect
@ricrodriguez_uk

About this Session

For many, above the line advertising is a key part of the marketing mix. However, as users are increasingly looking to search to find their answers, the overlap between the two is becoming more important for brands to consider. This talk will discuss how to further capitalise on media-driven customer demand, through careful planning and collaboration between buying teams and search marketers and with a view to helping make the most of your marketing spend.

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