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About this Session

Oftentimes businesses go through restructures, or acquisitions, or even wholescale changes in how they manage their infrastructures – and this can then impact their public facing digital assets. Large, older enterprises aren’t always built with these future changes in mind, or with what we’ve come to define as best practices, so when they go through these transformation processes we need to better juggle and strategise how they can mitigate risks and their preserve their organic search performance.

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