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Speaker

Jasmine Granton

Jasmine Granton

Absolute Digital Media
@GrantonJasmine

About this Session

This talk will explore some of the issues in Digital PR from an ethical point of view. From poor methodologies to tone deaf campaigns, this talk will highlight where we’re going wrong as an industry. I will research and share my thoughts on how we can improve as PRs and remember that whilst building links is important, protecting the reputation of the brands we represent should always come first.

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