You can check out this session on October 2, 2020

About this Session

Zero click search is such a buzz, with talks at conferences all over the world pointing to Featured Snippets and SERP features as the cause… When Local Search is one of the largest contributors. So much information is available in your Google My Business profile now that, for many verticals, there’s almost no need to click through to your website any more. Greg will show how GMB is a huge factor, and how zero click search doesn’t mean you’re losing. He’ll explain how to optimize your GMB so you still win customers, even when they don’t click – and even how to help track some of the zero click conversions.

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