How do you get into the brain of your ideal customers? How do you figure out what they care about, what their problems are and how close they are to buying a solution? And how do you keep track of all of that so that you can get better leads and more conversions? You hack brains of course… Learn how you can profile your visitors, how you can progressively build that profile using human behaviour and a little bit of forensic know how, and then use that same behaviour for engagement triggers that will boost your conversion rates and keep your customers interacting with you in a meaningful way. You add value, they get involved, everyone wins. It’s an exciting and forward thinking way to get to know your customers and then keep them! Kenda will not only give you practical lessons you can implement, she’ll teach you how to really prioritise customer experience.