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Speaker

Dale Bertrand

Dale Bertrand

Fire&Spark

About this Session

Many marketers try to hack Google’s algorithm with technical SEO manipulations… only to gain a mere 10% or 20% bump in traffic. In 2022, the traditional SEO playbook is losing its effectiveness because it relies on coordination with a web developer, a big content budget and spammy email outreach. Fortunately, there’s a better way that relies on authority signals to grow organic traffic: purpose-driven SEO! Join 15-year SEO expert Dale Bertrand to get a step-by-step playbook on how to apply purpose-driven SEO to any B2B or B2C website to double or triple organic traffic.

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