You can check out this session on September 28, 2018


Stacey MacNaught

Stacey MacNaught


About this Session

Content production with the goal of securing links and coverage can be a big investment requiring research, designers, writers, sometimes developers and plenty of digital PR or outreach input. So producing and launching, then failing to secure those links, is a nightmare scenario. In this talk, Stacey will go through the tactics and tips she has been using to get buy in BEFORE going into production and to shape ideas based on target publications to ensure you get the best out of it once you’ve launched.

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