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Nicola Winters

Nicola Winters

Search Laboratory

About this Session

The pandemic has caused internet penetration levels and ecommerce uptake increase around the world. This has opened up opportunities for brands to explore entering new markets through online channels and broaden their audience reach. Entering new markets is not without its challenges though, and this talk will touch on how a combination of cultural considerations, translation and SEO is fundamental to a successful website launch.

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