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About this Session

In the digital world it is so easy to get wrapped up in data and to forget the humans you are ultimately aiming to engage.

In this session Becky will unpack how to ensure you have a human focus within your keyword research by understanding intent. Giving tips and tricks on how to think about intent and then most importantly what to then do about it to ensure an SEO strategy focused on impact. The talk will cover language, landing pages and then how to measure impact. Furthermore, Becky will touch on how to think about where SEO fits into your wider strategy and how to ensure you are not marketing in silos, but building a connected journey for your audience.

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