You can check out this session on April 12, 2019 at 3:20 pm - Auditorium 2


Shannon McGuirk

Shannon McGuirk

Aira Digital

About this Session

It doesn’t matter who you are; a content marketer, digital PR or link builder, you’ve felt the pressure when a campaign you loved, and were passionate about fails to build links and falls on its knees at the first hurdle. Bringing back bad memories, right?

Shannon’s talk will give you 5 steps for breathing live back into a struggling content campaign covering everything from re-evaluating media angles and news hooks, to updating content designs and data sets before a relaunch.

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