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About this Session

When paid search was at it’s infancy, writing ad copy was child’s play – a few lines of copy with Maximum 35 characters per line to worry about. But things have changed massively and the brand that gets top position can pretty much push 2nd position to below the fold. This talk will cover how we make sure the more character space we now have at our disposal are filled with compelling information instead of just click bait text.

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