You can check out this session on September 28, 2018 at 5:30 pm - Auditorium 1


Rand Fishkin

Rand Fishkin


About this Session

As Google answers a higher and higher percent of queries in the results themselves, and refers out less traffic to websites, we’re all gonna have to think about how we influence search audiences through what Google shows rather than just focusing on driving traffic to our own sites. A big part of SEO’s future will be on the SERP rather than driving traffic to websites.

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