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About this Session

All Digital PRs are familiar with the difficult conversation of proving the value of no-follow links. With thousands of publishers continuing to implement blanket no-follow policies, last March Google announced they would be changing their algorithm to consider no-follow links as a hint when crawling a site.

Last year, in a bid to prove just how valuable and underrated these links are, Sarah ran an experiment by setting up two almost identical sites to show how follow and no-follow links compare. In this talk, Sarah will outline her findings and provide insight into how you can prove the value of no-follow links to skeptics.

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