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About this Session

We will share the latest in a series of research conducted by Varn over the last 5 years, which measure the degree to which people can recognise the ads within Google search results.

We explore the changes in Google search ads in recent years, the impact on people’s ability to identify an ad when they see one and how this has changed over time.

And as to the question of “to click or not to click?”, we summarise what may be going on in your potential customer’s minds when they look at their search results and the implications for those that work in the world of search.

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