You can check out this session on April 12, 2019 at 12:10 pm - Meeting Room 1


Azeem Ahmad

Azeem Ahmad

Staffordshire University

About this Session

You’ll leave this “how to” session with the knowledge of using Google Tag Manager to send actionable content engagement metrics to Google Analytics.
This will give you an understanding of what YOUR users are consuming on YOUR website to inform a solid content production strategy that will cater to your audience, rather than a team who thinks “this looks/reads good!”. This presentation will cover a step-by-step guide to implement this, for people of varying knowledge of Tag Manager, and the benefits of doing so.

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