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Speaker

Chris Czermak

Chris Czermak

MacNaught Digital
@ChrisCzermak

About this Session

We’re all used to hearing “navigational, informational and commercial” when it comes to search intent. And we’ve become accustomed to aligning search intent with our overall goals of driving high converting traffic.

But search intent can also be used to help us create assets that drive links to our websites over time. In this talk, Chris will share a process for identifying queries where the search intent is to find a source to cite (which ultimately often ends up in a link) and practical tips for winning this traffic.

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