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Speaker

Matthew Colebourne

Matthew Colebourne

Searchmetrics GmbH

About this Session

We asked 300 managers if they used data to make decisions – while 91% said they thought it was important only 22% used data on a regular basis.

From nailing seasonality to understanding your competition and opportunities for business expansion, search data is the neglected missing link. In this session Shyam Dattani, Regional VP for Searchmetrics in the UK, shares the benefits of using search data to inform strategic decisions, enhance your marketing strategy and achieve your business goals.

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