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Why comparable entity mining should be an integral part of your keyword strategy
You can check out this session on October 2, 2020
Focusing strictly on search volume when planning a keyword strategy is not enough. Keywords can be captured as real world entities. Entities do not exist in isolation but in relation to other entities. A comparative analysis of entities will generate semantic related terms, better context around target keywords and an interesting perspective to understanding customer intent in 2020 and beyond.
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