You can check out this session on September 13, 2019 at 11:45 am - Webcertain Stage - Mass Media


Olivia Lofts

Olivia Lofts


About this Session

This talk will look at why keywords should not be translated when running international campaigns. It will also cover the negative impacts of simply translating ads and not localising them to your target audience. We will explain the best practice when targeting international audiences and the first steps in getting your multi-lingual campaigns right.

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