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Speaker

Ulrika Viberg

Ulrika Viberg

Digital Unikorn AB
@UlrikaViberg

About this Session

In this talk, Ulrike questions the traditional ways of doing SEO, and explores a new technique to create a more solid content structure based on the user’s immediate needs.
She will look at the customer journey model and search intent, and show how to employ both models for modern SEO. The takeaways will be to up your game in keyword research, to bring more relevance to the user!

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