Who should attend this course?
Creatives and PR folks who’ve been tasked with gaining linked coverage from high tier news sites. The course is focused on those responsible for idea generation with the express purpose of gaining linked coverage.
Folks who work primarily on other types of activity – e.g. content creators who are focused on creating content which ranks or converts well, and/or those engaging primarily in other types of link building activity probably won’t get so much out of the course.
Course Content
In this course you’ll learn:
What makes a good story from a journalists’ perspective
How to identify compelling topics and gain a deeper understanding of the media landscape
How to come up with ideas
How to figure out whether or not an idea is likely to generate coverage
Whether or not it’s a good idea to remake that campaign that got a bunch of coverage a few years ago
When and how to go about “saving” a struggling campaign, and when it might be best to just move on
& much, much more
What to expect
You’ve been tasked with gaining linked coverage on top tier sites like the BBC, the Guardian, USA Today & more; but how on earth do you do that?
Perhaps you’ve seen the success of others, and are wondering why your campaigns languishing, unlinked to and unloved. Or maybe you’ve seen some success but it all seems to be a bit hit and miss, and now you’re now under pressure to deliver results more consistently.
If you’re struggling to figure out what to do next, this is the course for you.
Attendees will leave the course:
- With a renewed confidence in their own skills
- In a happier and more productive mindset
- Feeling rejuvenated and excited about their work
It is suggested that you bring a laptop for this session, although it isn't essential.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.
