Becoming an effective manager doesn’t have to be guesswork — and you don’t have to “learn it the hard way”. The talents and experience that make you a superb graphic designer, sharp copywriter, organised account manager, or good at any other agency role don’t guarantee that you’ll be an effective leader upon promotion. Yet most agencies promote from within and hope for the best. This course will teach you the fundamental, yet essential elements of effective team management in a clear, structured and actionable way.
Course content
1) Introduction
- The key challenges for new managers at agencies
2) Professional Development Planning
- The importance of progression and a next step
- What your team needs in their roles
- The key elements of a personal development plan
- Some example personal development frameworks
- Defining job role expectations
3) Giving Feedback
- The importance of feedback
- Types of feedback you’ll give to your team at an agency
- Principles of giving feedback
- Example approaches and frameworks for giving feedback
4) Dealing with Underperformance
- The cost of not dealing with underperformance at an agency
- What can cause underperformance
- A framework for improving performance
- What should you tell the rest of your team?
5) Effective One on One Meetings
- Why formal and informal check-ins are so important
- Key principles of effective meetings and check-ins
- The logistics of effective meetings and 121s
- Example topics and themes for 121s, reviews and check-ins
- How to run workload, progression and review check-ins
Who is this course for?
The course is best suited for managers who work at agencies and have either been promoted recently, or have had little structured or formal training on how to manage their team.
Other information
You'll also be given a number of actionable materials such as templates, cheatsheets and processes.