We’re excitedly planning a return to in-person brightonSEO events in September and want to reassure you that we’ll be working hard to make sure everyone is, and feels, safe at our events. 

We’re monitoring the situation and will adapt our plans as necessary. The information below is therefore subject to change.

Conference & training entry requirements

We’re asking everyone to demonstrate their Covid-19 status upon entry by supplying both:


You will be issued with a wristband to confirm you have met our entry requirements and must keep this on throughout the conference and parties.

You must not attend the event if you have Covid-19 symptoms or are required to self-isolate (because you have tested positive for Covid-19, are told to by NHS Test and Trace or the NHS Covid-19 app, as a condition of entry to the UK, or someone you live with has tested positive or has symptoms).

Lateral flow tests

You can order NHS Lateral Flow Tests online or pick them up from pharmacies and other testing sites. We recommend you order or pick up your tests as early as possible. 

Once you’ve taken your test you’ll see the result within 30 minutes and should report your result on the NHS website. You will receive a text or email notification confirming your test result. If you are using the Covid Pass, it should be updated within two hours. 

Please have your text, email or Covid Pass result ready to show us at the venue entrance (not the actual test itself).

Lateral Flow Test results are valid for 48 hours so depending on when you take your test and how long you’re at the conference, you may need to do two tests.

Covid Pass

If you’re registered with a GP in England you should use the NHS Covid Pass. You can show us your pass in the NHS app (or download it from here as a PDF), via nhs.uk or your printed NHS COVID Pass letter, which can be ordered at nhs.uk or by calling 119.

If you have been fully vaccinated and are based in Scotland, Wales or Northern Ireland you can get a letter/certificate to demonstrate this.

If you are travelling from outside the UK you will need to meet the UK government’s requirements for international travel. We are awaiting clarification of how international attendees can demonstrate their Covid-19 status.

Party entry requirements

Entry requirements and processes for our parties may vary depending on the venues. We’ll update here when we have confirmed these.

Other safety measures

As well as checking the Covid-19 status of everyone at the event we’ll have extra things in place to keep everyone safe:

Our Covid promise – book with confidence

If you pay for a ticket to an in-person event in September and we can’t hold the event or you’re unable to travel due to travel restrictions into the UK or to Brighton we’ll convert your ticket to an online ticket and roll your ticket forward to our next event.

Other questions?

If you have any other questions you can email [email protected]

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