DateLocationPrice
9:30 - 4:00 April 16, 2020Brighton £775 £600 - Early BirdRegister

Your Trainers

Kezia Bibby

Kezia Bibby

Oban International

Colin Forrest

Colin Forrest

Oban International

Meet your trainer

Kezia is Senior Client Partner at Oban International. She loves working in international digital marketing across all manner of industries and cultural combinations. She is looking forward to sharing some of her insights and experiences to extend your knowledge and business to be even more international!

Colin is an SEO Analyst at Oban International where he works with clients with truly international ambitions for increased visibility and conversions, including Montblanc and Ted Baker. Colin’s day-to-day involves providing insights and recommendations for SEO best practice which take into account the nuances of international search.

Who should attend this course?

This course is designed especially for experienced digital marketing professionals who want to develop or improve their skill-set in international search

What to expect

100% Money Back Guarantee

Course Overview:

In our international search workshop, you’ll be taken through the different phases of an international SEO project. Over the course of the day, we’ll explore the criteria, strategies, and specific tactics & tools needed to achieve success in multilingual and multi-country SEO projects.

Detailed Course Outline:

Throughout the day we’ll cover the following topics:

 

  • Identifying markets and opportunities

Learn how to vet online markets and expansion. Oban will guide you on what key factors you will need to assess for search market opportunities.

 

  • International SEO and Multilingual PPC basics

Understand the principles of effective localisation and the fundamental basics of constructing multilingual SEO and PPC campaigns in different countries and languages.

 

  • Global search engines and tactics

Gain insight into the search engine landscape worldwide, with a specific focus on Yandex and Baidu.

 

  • Global site structures and technical considerations

Oban will provide critical information on site structures that work internationally and will guide you on how to determine the best solution for your online visibility, worldwide.

  • Global content marketing and strategies

Find out how to apply content marketing principles globally. Oban will share what are the major global digital platforms and identify their technical consideration for market success. We will also provide insights into global social media and identify popular platforms in a variety of markets.

 

  • Cultural usability and conversion

Learn the importance of cultural usability in international conversion optimisation. We will run through an overview of major cultural usability factors and what on-page elements affect conversion in key markets.

Register - Brighton Session

Why Train with BrightonSEO

Testimonials

Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.
Sarah Wilhelmi

Sarah Wilhelmi
Head of SEO, Lastminute.com

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

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