9:30 - 4:00 April 16, 2020Brighton £775 £600 - Early BirdRegister

Your Trainer

Petar Jovetic

Meet your trainer

Petar is the Head of SEO at Impression, a multi-award-winning and leading search marketing agency based in the Midlands, UK. With a specialism in content marketing and technical SEO, he has led successful organic search campaigns for a wide range of clients, from smaller local businesses to larger, more established brands internationally.

Who should attend this course?

This course is ideal for anyone looking to take the next step in their quest for keyword dominance! Even the biggest companies can often find themselves banging their skulls against the same few head keywords.

What you'll need to bring along

We recommend bringing a laptop for note taking and to participate in practical exercises, all to be performed in conjunction with some of the best tool providers in the industry.

What to expect

100% Money Back Guarantee

This course will give you an in-depth understanding of the role content-led SEO strategies play in the customer journey and marketing funnel. You’ll learn how to understand user intent and how to structure your keyword research to match the motivations of your target audience. You will be given various techniques through which to research keywords and how to prioritise them with both your end-user and brand in mind. You will also learn how to categorise your content and how user experience architecture works hand in hand with SEO to deliver impressive search marketing results. You’ll leave with a thorough understanding of the current SEO landscape, the foundations of SEO success and how to structure a content-led strategy. Expect interactivity, a fast-pace and plenty of actionable advice to take back and implement in your own business/campaigns.

Detailed Course Outline

08:30-09:00  Arrival and networking  To get conversation going

09:00-10:15  What is Long-Tail? The basics of search marketing (SEO, PPC, CRO)

  • Gain a good base level of understanding of the marketing channels, the long tail principle, plus visualisation of the marketing funnel

10:15-10:30  Break  Time to reflect

10:30-11:30  Creating useful audience personas to inform your Long-Tail content strategies

  • Modern marketers know that success is rooted in a thorough understanding of the target audience. In this session, you’ll learn how to create valuable audience personas to inform your content strategy

11:30-12:0  Assessing your existing content

  • Most businesses will have existing content – and there can be a huge amount of value to be gained from reviewing and updating what you already have, as you’ll learn in this session

12:00-13:00  Lunch   Time to reflect

13:00-14:00  Keyword research done right: How to research based on user intent

  • In this session, we’ll look not only at how to research for the keywords you’ll target on your site, but how to align those keywords with the insights you have on your audience and how they behave – delivering more effective content strategies

14:00-15:00  Exploring the Long-Tail: Benefits and research tools

  • We’ll delve deeper into the benefits of Long-Tail keyword strategies and provide you with tools and techniques to identify the long-tail queries you should be targeting

15:00-16:00  Creating compelling funnel-focused content

  • In this final session of the day, we’ll talk more about how to create compelling content that targets Long-Tail keywords, covering content formats, content inspiration and tying together everything we’ve learned throughout the day

Register - Brighton Session

Why Train with BrightonSEO


The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.
Sarah Wilhelmi

Sarah Wilhelmi
Head of SEO,

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

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