Date Location Price
April 6, 2022 Brighton £315 £235 - Early Bird Register

The Online PR Show is dedicated to successful digital public relations, outreach and influencer marketing.

Your ticket will include access to brightonSEO.

 

Talk Topics

How to Apply Psychological Principles to Link Building Practices

Alice Wilks

This talk will look at a selection of psychological principles from different disciplines, and how an SEO or Digital PR can apply these in their quest for building backlinks.

What makes a person tick? How do you build that relationship with a contact? What does your content need to become linkable?

From one SEO to another.

Wins and Waking Nightmares of Selling Digital PR

Amie Sparrow

There are two types of Digital PRs: those who have been on sales pitches and those who haven't yet. Learn how to sell and upsell Digital PR - and how not to - in this very honest talk.

Risk and reward in Digital PR

Hollie Hines

Ever been tempted to try something different, but held yourself back? Hollie's talk will inspire you to take 'risks', confront the mental challenges of working in digital PR, and push yourself to try and try again.

Bringing product led PR into the digital world

Laura Wilson

How to gain links for your retail clients who sell products by bringing a traditional PR tactic into the digital world.

Avoiding Boycotts & Backlashes: how to talk to your LGBTQ+ audiences

Lottie Maddison

When talking to LGBTQ+ audiences, many brands manage to f* it up and appear ignorant at best, tokenistic at worst, or just downright rude. Lottie offers a frank and informative 101 guide on how to communicate with LGBTQ+ audiences.

With more Gen-Z and millennials identifying as anything other than heterosexual than ever, now’s the time to get it right.

Reframing your content and digital PR strategy to help you right on the Search Page

Martin Fennon

The bulk of the conversation will be around how we can frame SEO and content to support digital PR efforts. Looking at opportunities to frame SEO support in a manner above just links and coverage

Productivity dysmorphia in digital PR and how to manage or overcome it

Megan Packer

Megan read an article surrounding ‘productivity dysmorphia’, and it really resonated with her. She'll be examining her experiences within the digital PR and creative sphere; identifying what it is, and providing insightful tips on how to overcome it in a work environment. We spend so much time striving for more, with pressures for productivity and hitting results always at the top of our agendas that, when we get a result, we focus more on what is to come rather than appreciating what we have done. With burnout, imposter syndrome, and work-induced anxiety affecting many, Megan hopes her talk is something you'll be able to benefit from!

What Actually Is A 'Successful' Digital PR Campaign?

Richard Paul

Of course the key goal of any digital PR campaign is to boost a site’s visibility, in addition to brand awareness. However, one thing we can all tend to get hung up on is how many links, or pieces of coverage a campaign has actually got – something that can also filter through to clients.

It’s great to celebrate our wins, but stories of campaigns getting hundreds and hundreds of links can feel a bit overwhelming... especially when you're struggling for coverage. This talk will analyse the numbers the industry's campaigns are actually hitting on average, and in turn, provide you with some clear benchmarks for when reporting to clients on what is, and isn't a 'success'.

Measuring linkbuilding: You’re doing it wrong

Tom Capper

We all know what a bad link looks like, but do we really know what a good link looks like?

Most people measure and KPI links with very blunt instruments (# of links above a certain DA, for example), but this has very little connection to how Google uses links in their algorithm, even historically, let alone today.

This talk will briefly recap the theory behind linkbuilding and why we do it, then explore what that ought to mean for measuring linkbuilding today.

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