DateLocationPrice
9:00 - 5:00 April 16, 2020Paganini Hall, The Old Ship, Brighton £400 £235 - Early BirdRegister

The Online PR Show is a new conference dedicated to successful digital public relations, outreach and influencer marketing.

Taking place the day before the world famous BrightonSEO conference in one of the world’s most creative seaside cities.

 

Talk Topics

Creating a kick ass seeding list to land links on more than just the nationals

Carrie Rose, Rise at Seven

You may have good data, content on site, and stories that you can share - but who the hell should you send it to? Who's going to be interested in what you have to say and how do you get them interest? In this talk Carrie will be sharing her tips to creating a kick ass seeding list - showing how she strategically targets a minimum of 300 online sites/publications and how you can make the most of every content piece with multiple angles to target not just the nationals but niche sites too

What is digital PR strategy?

Claire Gamble, Unhooked Communications

Strategy is vital for all marketing, but for digital PR it brings a particular challenge - how do you develop the right campaigns so they're in line with your business, audience and market, while making sure they're something that online media will cover, share and link to? This talk will look at what digital PR strategy is and how it can help you create effective campaigns.

How to win friends and influencers in international markets

Daiana Damacus, Webcertain

Just as you have to adapt your approach and message for different audiences in different markets, the same applies to your influencer marketing strategy. Working with local influencers requires tailored approaches to stand any chance of success. Using examples from recent campaigns in South Korea, Australia, Singapore and Spain, Daiana will share some of the pitfalls to be aware of, tips for developing an effective strategy for different markets and examples of success stories.

Questions your PR team should be asking your paid team

David White, connective3

In this talk David details the questions your digital PR team should be asking your paid media team to better their campaigns and help prove the ROI of link building. Paid and PR have been kept as two separate entities, often working in different parts of the office and rarely interacting. David will show that when teams are helped to overcome this, the results on PR substantially improve.

Tweak It, Fake It, and Research Until You Make It

Katheryn Watson, Kaizen

Katheryn explains that, as a PR, it can sometimes be difficult to feel fully invested in a campaign to deliver the results that are expected of us. Whether it's a topic we're not interested in, one we are unfamiliar with, or perhaps the campaign has been prepped by other teams without our input. She'll take you through steps to discover how to get excited about and apply your knowledge to unfamiliar topics as well as how to become more involved in campaigns.

How to Agree Tangible, Measurable KPIs with your Colleagues and Clients

Laura Hampton, Impression

Laura's talk will cover:
The evolution of digital PR
Tying your digital PR goals into SEO gains
Putting value on the broader benefits of PR

Frameworks for Getting Links & Coverage for Campaign Launches

Shannon McGuirk, Aira Digital

You build up to a campaign for weeks, or even months and everything is hanging on getting the media relations underway and the links rolling in, so how do you ensure the launch goes to plan and what do you do in the weeks after it? Shannon will reveal tried and tested frameworks for digital PR campaign launches and prove that a launch is never really over thanks to the 'Digital PR Newsroom' function that'll get you links months after the initial first round of outreach.

Making Headlines: Pitching Tips and Debunking Digital PR Myths

Surena Chande, Verve Search

Surena will be sharing actionable pitching tips from her experience as a journalist and a Senior Outreach Specialist at Verve Search, while also debunking common digital PR myths. She'll also be discussing campaign creation – what makes a good idea, what's failed in the past and how the landscape is changing.

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