9:30 – 4:00 Aprile 16, 2020Brighton £775 £600 - Early BirdRegister

Your Trainer

Meet your trainer

Anna started measuring success with web analytics in 2008 and hasn’t looked back since. She started in online marketing before moving purely to analytics and taking this even further by founding her own analytics consultancy in 2016. With agency, in house and own business experience she has worked with many different companies, budgets, scales and teams, leading to a well-honed skill in translating geek speak to non-geek to help everyone in the business gain what they need from analytics.

Who should attend this course?

This course is designed for people who are confident with the basics of Google Analytics but are looking to take this understanding to the next level. Although it covers some of the more advanced topics, it’s not intended for people who are whizz kids in GA themselves. That being said – if you are already advanced, this course would still be a good refresher and an opportunity to interact with other SEOs, problem solve, and get a fresh take on best practice. 

What you'll need to bring along

We want the training to be as actionable and relevant as possible, so you’ll need to bring a laptop with access to your own Google Analytics account where you can directly apply what you learn. Other than this, come armed with any questions or problems which your trainer will be more than happy to answer or brainstorm with you.

What to expect

100% Money Back Guarantee

Course overview:

Google Analytics ain’t easy! Most search marketers are pretty good with GA but there’s loads more we’d all like to learn to gain more insight into our campaigns and be able to measure campaign results more transparently.

In this one-day training course, you’ll get to grips with those extra features, hacks and workarounds that you always wanted to master, including:

  • Common configuration/tracking issues
  • Account run through – mini health check process
  • Channel/Content analysis
  • Multi-Channel funnels & attribution
  • Custom reports & segmentation
  • Demo of Google Data Studio


Detailed course outline:

We’ve broken the course into the following agenda:

10:00 – 11:30 Practical Health Check

  • Admin configuration review
  • Reporting data review
  • How to spot errors quickly
  • Reviewing on-site tracking implementation
  • Tools for basic debugging


11:30 – 11:45 Coffee Break


11:45 – 13:00 Funnels, Flows & Attribution

  • Goal set up and funnel reporting
  • E-commerce reporting
  • Multi-channel funnels (MCF)
  • Attribution – Model comparison tool


13:00 – 14:00 Lunch


14:00 – 16:00 Analysis, Insight & Automated Reporting

  • Segments
  • Custom reports
  • Methods for setting up automated regular reports:
  • Reporting API (Google Sheets)
  • Google Data Studio

Register - Brighton Session

Why Train with BrightonSEO


I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.
Sarah Wilhelmi

Sarah Wilhelmi
Head of SEO,

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

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