DateLocationPrice
10:00 - 4:00 Novembre 8, 2019London £600Register
9:30 - 4:00 Aprile 16, 2020Brighton £775 £600 - Early BirdRegister

Your Trainer

Meet your trainer

Gareth is co-founder of purpose built outreach link building agency – Seeker Digital.  He runs campaigns for global brands — including for some of the biggest names and highest trafficked websites in the world.
In this course, Gareth will share what he has learned about building links — covering everything from scoring coverage on major publications through to building a solid foundation of diverse links that every good site should have. You will learn how to independently apply his techniques to your own campaigns.

What to expect

100% Money Back Guarantee

The course will cover an end to end process for building a variety of link types. Learn how to properly project manage link campaigns to ensure consistent ROI with templates and workflows. Perfect your outreach value proposition and get better at pitching to journalists, editors, bloggers, and webmasters.

Equip yourself with the knowledge and confidence to build links that are safe and future proof. Scale your work and build a team for outreach, covering everything from skill sets to software.

Course Outline:

  • Mindset
    • The evolution of link building and the industry
    • Google’s Link Scheme Policy
    • Risk mitigation and future proofing your work
    • What a good link profile looks like
  • Commercial
    • Making a case / getting buy in for links
    • Budgeting and forecasting
  • Campaign Setup
    • Team skill sets
    • SOPs – Project management is key
    • Toolset & automation
    • The backlink blueprint
    • Competitor research and GAP analysis
  • Link strategies
    • Outreach
      • Audience – Journo, Editors, Bloggers, Webmasters
      • Content based
      • Asset based
      • Karma based
    • Submissions
      • Brand foundation links
      • Resource pages, forums, comments, directories etc
    • Acquiring sites and assets
  • Content creation & asset building
    • Research & Ideation
    • Niche crossover
    • Content production
  • Prospecting
    • Data sources
    • Scraping like a boss
    • Social media prospecting
    • Filtering & cleansing data
    • Grading link opportunities
    • Contact research
  • The Approach
    • Comms channels
    • The Outreach Value Proposition
    • Pitching
    • Negotiating
    • Winning
  • Increasing value
    • Promoting your links
    • Getting them clicked
    • Relationship development
  • Tracking & monitoring

Register - London Session Register - Brighton Session

Why Train with BrightonSEO

Testimonials

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.
Sarah Wilhelmi

Sarah Wilhelmi
Head of SEO, Lastminute.com

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

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