DateLocationPrice
9:30 – 4:00 Aprile 16, 2020Brighton £775 £600 - Early BirdRegister

Your Trainer

Meet your trainer

Emily has been at the helm of Write My Site since it first opened its doors in 2006. She now divides her time between overseeing the agency and delivering best practice copywriting training.

Who should attend this course?

This course is perfect for any marketers who want to step up their copywriting game. It will be a hugely valuable course for copywriters who want to better understand the relationship between on-site copy and SEO and digital marketing, as well as understand how analytics can help you assess and improve your copy.

What to expect

100% Money Back Guarantee

Course Overview:

You’ve got a stubbornly high bounce rate. You don’t know how to differentiate your organisation from the competition. Google doesn’t seem to know that you exist. This intensive one-day workshop will enable you to make immediate improvements to the copy on your website, blog, email campaigns and social media pages. Learn how great copy can increase your traffic, nurture customer relationships, generate new leads, and strengthen your brand.

Detailed Course Outline:

Led by Emily Hill, who founded of one of the UK’s most established copywriting agencies, the Copywriting for SEO workshop is structured into 3 parts:

Part 1: Make your copy SPARKLE

We’ll start the workshop with an exploration of “SPARKLE”: the 7 principles of best practice copywriting that will underscore our SEO efforts.

Next, we’ll look at how these principles marry up with Google’s Quality Guidelines for websites, and Emily will share some hints and tips to help give your copy that extra nudge up the SERPs.

Part 2: Case study

This is the fun part! We’ll analyse a fictional case study, tear their copywriting efforts to pieces, and then work as a team to rebuild the content.

Part 3: SPARKLE in practice

We’ve learned the principles of best practice copywriting, and now it’s time to see how they apply across different channels and formats, including blogs, social media and email campaigns.

You should finish the Copywriting for SEO workshop with an understanding of:

  • The principles of best practice copywriting
  • How Google ‘reads’ your content
  • Content inspiration – where to find it and what to avoid
  • Writing a killer headline (and why it matters)
  • Creating content for every stage of the customer journey
  • Using Google Analytics to measure your efforts and inform new content

Emily’s training style is very informal, so there are no set Q&A periods. Instead, you’ll be encouraged to ask questions and share your own insights throughout.

Listen to Training Taster Podcast

 

Hear more about the course from our trainer in our taster podcast episode including what it will cover and who should attend.

Register - Brighton Session

Why Train with BrightonSEO

Testimonials

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.
Sarah Wilhelmi

Sarah Wilhelmi
Head of SEO, Lastminute.com

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

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