This talk was originally delivered by Adrian Phipps during a brightonSEO Conference.
Google is a librarian of answers. This talk will help you to understand how you can get your content to be used by Google to appear in an answer box and rank for position 0.
Adrian will demonstrate what works from an SEO perspective for Saga and how a combination of good SEO hygiene factors, competitive research and understanding user intent, has led to many articles beating much stronger topical sites and government sites such as Gov.uk.
Adrian is a highly experienced SEO professional with over 18 years hands-on experience. Starting his career with digital media agencies before progressing client side delivering digital and SEO solutions for the likes of Pfizer, BBC, Volvo, Eurotunnel and currently Saga.
Check out this episode!