This talk was originally delivered by Christoph Cemper during a brightonSEO Conference.
After April 2012, Google Penguin changed the way we do SEO and link building. Even more changes came with the last update which made Penguin 4.0 part of Google’s Core Algorithm. Penguin 4.0 can detect changes in your backlink profile with every re-crawl. This means that you need to look at your backlink profile on a regular basis. You have to find and disavow all the bad links and make Google take notice of the links in your disavow file faster.
This session will give you unique insights on:
– how SEO strategies change with the Real-Time Google Penguin;
– why links are important and why link risk management is vital for online businesses;
– why you should not wait for Google to re-crawl your links;
– how to diagnose websites that have partial Penguin penalties;
– how to find and build great links that will help boost your rankings.
Christoph C. Cemper started working in online marketing in 2003 providing SEO consulting and link building services. Out of the need for reliable and accurate SEO software, he developed the first internal tools in 2006. This was the basis for the full product LinkResearchTools (LRT) launched to the public in 2009 as SaaS product with four tools. Thanks to ongoing development, LinkResearchTools now provides 21 tools with ever growing power, and functionality adapted to market requirements and Google changes.
When the famous Google Penguin update changed the rules of SEO in 2012, Christoph launched Link Detox, a software built for finding links that pose a risk in a website’s backlink profile. Christoph has been talking and writing about link risk management since early 2011 and introduced the technology and formal process for ongoing link audits in 2012 as well as pro-active removal and “disavow” of bad links.
In 2015, Christoph launched Impactana, a “Content Marketing Intelligence” software that helps marketing professionals find content ideas and people that make an impact. Again Impactana provides unique metrics and technologies.
Check out this episode!