9:30 to 4:00 april 16, 2020Brighton £775 £600 - Early BirdRegister

Your Trainer

Meet your trainer

Maria has been working within the realm of Online Marketing and SEO for over 5 years. She joined Builtvisible early in 2017 where she works as a Technical SEO Consultant. With a background of writing and journalism, she is most passionate about the technical side of SEO, and is always improving her technical skills through programming language courses.

Who should attend this course?

This course is designed for people who already have a basic understanding of SEO and want to enhance and improve their e-commerce website visibility in the organic search listings. It is ideal for anyone who has daily responsibilities or oversees an e-commerce website, and is looking to improve their ability to grow their inbound search engine traffic, boost online conversions and stand out in today’s competitive online marketplace.

What to expect

100% Money Back Guarantee

Course Overview

Search engine traffic is key to the success of an e-commerce website. With user behaviour changing daily and algorithms continuously updating, it is difficult to stand out in today’s competitive online marketplace. In this course we want to help you understand how to keep search engines happy without compromising the user experience.

But optimising an e-commerce website for SEO has a unique set of challenges that differ from other types of sites. In this course, we will look at the different elements of SEO that apply specifically to revenue generating websites. You’ll get practical and in-depth understanding of the best SEO strategies for e-commerce websites, as well as actionable tips and techniques that you can apply immediately to your site.

Course Outline

Complexities of optimising e-commerce websites:

  • How SEO differs from e-commerce to other types of websites
  • Common challenges with e-commerce SEO optimisation

Essential SEO techniques & best practices

  • Creating SEO-Friendly URLs
  • The importance of Content and SEO
  • Duplicate content
  • Redirects
  • Selecting the best domain name for SEO purposes
  • How blogging can help SEO
  • How online customer reviews help SEO
  • Mobile-friendly sites
  • Schema mark up for e-commerce

Site Structure, filters and facets & landing pages

  • Site structure, filters and facets
        Why site structure matters
        The difference between using filters to narrow down product listings and creating unique landing pages for products
        When to use filters and when to create listings
        Understand links and how to develop an optimised internal linking structure

  • Category pages: optimising category pages for search engines and users
        SEO-Friendly URLs, meta titles, descriptions, H1 tags, page content, conversion optimisation elements, 
        visual components and other usability elements, etc.

  • Product pages: optimising product pages for search engines and users
        URL optimisation, meta titles, product titles, H1 tags, meta descriptions, breadcrumbs, product descriptions, 
        page content, images, use of video, Schema mark up, Open Graph, product reviews and ratings, 
        user generated content, use of the canonical tag for similar product pages, etc.


Dealing with out of stock items: retirement product strategies

  • How an out of stock product can interrupt a consumer’s journey through a site
  • When and how to redirect an out of stock product
  • The importance of messaging around out of stock products

Conversion rate optimisation

  • The importance of understanding and meeting user intent
  • Blocks to conversion and how to avoid them
  • How your website performance can affect conversions
  • How to encourage interaction
  • Building loyalty
  • How to measure goal conversions and transactions

Link Building:

  • Understanding links in SEO
  • Why is link building important
  • Off-page factors
  • What is a nofollow link
  • Link building techniques for ecommerce websites
  • How to build high quality backlinks to your ecommerce website
  • How to build links to your product and category pages
  • How to remove bad backlinks from Google

Analytics for Ecommerce:

  • Measuring and reporting in Google Analytics and Data Studio

Register - Brighton Session

Why Train with BrightonSEO


I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.
Dawn Anderson

Dawn Anderson
Director, Move It Marketing

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.
Sarah Wilhelmi

Sarah Wilhelmi
Head of SEO,

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

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