9:30 - 4:00 april 16, 2020Brighton £775 £600 - Early BirdRegister

Your Trainer

Danny Richman

Danny Richman

Richman SEO Training

Meet your trainer

Danny has been helping businesses and organisations grow their online traffic since the birth of the internet. His clients include the BBC, Arsenal FC and the John Lewis Partnership. He is a regular speaker at several international events on the topic of Search Marketing and the Psychology of Online Behaviour.
Danny also works as a volunteer mentor to the Prince’s Trust helping disadvantaged young people to start their own business.

Who should attend this course?

This course is designed for business owners, marketing teams, agencies and anyone who wants to see better results from their website.

What you'll need to bring along

You will need your laptop (PC or Mac) and a charger.

What to expect

100% Money Back Guarantee

Course Overview:

This course will look at the latest research in behavioural psychology and neuroscience to understand what really drives visitors to click on your search listings and take action on your website.

Detailed Course Outline:

This will be a hands-on course during which your own (or your clients’) website will be evaluated on the day. We will compare your site to your main competitors and form a list of hypotheses for later testing.

We will cover the following:

  • Understand how the human brain makes decisions
  • How to use a limbic map of the brain to better understand our online visitors
  • Why a Unique Selling Point must be more than just unique
  • How conversions are based on feelings, not facts
  • How to increase the emotional relevancy of your landing pages
  • How the human brain forms first impressions
  • How to use emotional goals in your search listings and PPC ads
  • How herding is a human instinct and not just for sheep
  • How we influence what gets a visitor’s attention on a landing page
  • How a Call to Action should not be based on the action you want your visitors to take next
  • How implicit signals produce a stronger stimulation than explicit signals
  • Why your toughest competitor is not another business
  • Why making a payment and filling out forms is literally a pain
  • How to prioritise your hypotheses for testing

Listen to Training Taster Podcast


Hear more about the course from our trainer in our taster podcast episode including what it will cover and who should attend.

Register - Brighton Session

Why Train with BrightonSEO


I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.
Matt Allfrey

Matt Allfrey
SEO Manager, iCrossing UK

BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.
John Sadeghipoor

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.
Rob Watson

Rob Watson
Head of Marketing, Glendinning Group

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.
Juliet Perrachon-Bazire d’Arguesse

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

So much background information and explanations provided together with clear detailed plans for implementing what was covered.
Mike Glaire

Mike Glaire
Director, Edinburgh Training and Conference Venue

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences.
Danielle Easton

Danielle Easton
SEO Consultant, 22 Digital

Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.
Sarah Wilhelmi

Sarah Wilhelmi
Head of SEO,

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!
Brett Saltalamacchia

Brett Saltalamacchia
SEO Analyst, Lovehoney

We attend every Brighton SEO (it's like our Christmas!)
Laura Slingo

Laura Slingo
Digital Campaign Manager, Seeker Digital

The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
Stuart Kerr

Stuart Kerr
Head of Digital, Liberty Games

Ontdek wanneer de kaartjes worden vrijgegeven
How we use the data in this form.