Kelly is Head of Content in the financial services sector and is obsessed with data, measuring the impact of content and customer centric content strategies. She's previously spoken at BrightonSEO and Measurefest, has been published on Moz and is featured in the latest edition of Blue Array's Mastering In-House SEO. She also has a degree in Biology from University of Portsmouth which has underpinned and fueled her passion for understanding how and why things work.
