Posted on 13th June 2016 by bseo_admin in Podcast

This talk was originally delivered by Amy Merrill, SEO and Link Strategist at Page One Power as part of April 2016’s BrightonSEO Conference.
 

The idea that great content will naturally earn links certainly isn’t a foreign concept, it’s essentially the application of ‘if you build it they will come’ but in SEO speak.

Here’s the rub though: it’s just not true. PR efforts on their own result in a whole lot of link opportunities left laying around. Learn how to take advantage of those opportunities and make the most of your Marketing and Content budgets.

The idea that great content will naturally earn links certainly isn’t a foreign concept, it’s essentially the application of ‘if you build it they will come’ but in SEO speak.

Here’s the rub though: it’s just not true.

PR efforts on their own result in a whole lot of link opportunities left laying around. Learn how to take advantage of those opportunities and make the most of your Marketing and Content budgets.

As a chief SEO & link strategist for Page One Power, Amy leads a large team of specialists dedicated specifically to helping enterprise level clients increase their organic rankings. She’s passionate about purpose-driven content creation and PR-influenced outreach techniques. Oh, and also tacos.

 

 

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This article by was posted on 13th June 2016

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