This talk was originally delivered Emily Mace, Head of SEO at Oban Digital at April 2016’s BrightonSEO Conference.
Lots of people know about the hreflang tag, but we still see so many people not implementing this correctly. In this talk we’ll discuss how to get this right, either on page or in your sitemap file, and show you some of the common mistakes to avoid.
Emily works on the overall strategy and development of International SEO campaigns for clients. She focusses on the development of strategies to help clients such as BBC World Service, De Beers, Sports Direct and Cisco achieve the best results and provide meaningful insights into their ROI for different campaigns and goals. Emily has 19 years experience of both SEO and IT training.