This talk was originally delivered Erica McGillivray during April 2016’s BrightonSEO Conference. Erica is a senior-level community manager with a focus in diversity and inclusion in geeky communities. As a community manager at Moz, she wrangled an online marketing and SEO-focused community of 600,000. She’s also a founder of GeekGirlCon, an all-volunteer nonprofit. In addition to 10 years of online marketing experience, communication and writing are her lifelong passion. She’s a published author and have a comic book collection that’s an earthquake hazard.
Communities are a powerful resource, but what happens when they get out of control? Erica will walk you through how to set up proper guidelines, how to level up your conflict resolution, and how to maintain your brand visibility and cohesion. She’ll share disasters, uplifting moments, and the tactics that go into creating and maintaining an engaged branded community.
Check out this episode!