Posted on 4th November 2016 by bseo_admin in Podcast

This talk was originally delivered Luke Regan from Make it Rain during September 2016’s brightonSEO Conference.

Luke worked at Latitude for a number of years before joining Make It Rain in 2010.

He helped to build the agency for its eventual acquisition by DAC Group in 2015, for whom he now heads up UK product, based in London.

He’s worked in digital marketing for 11 years and have a ton of client experience with some major brands including: Center Parcs, David Lloyd, Tiffany & Co, Ted Baker, Best Western, easyCar and New Look

 

What does the popularity of gamified AR like PokemonGO mean for the future of local search and the maps channel?

Luke Regan of DAC Group looks at the short and long term opportunities as well as the strategic implications of this trend.



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