This talk was originally delivered Siobhan Swainston, SEO Consultant at Ayima at April 2016’s BrightonSEO Conference.
Siobhan has been working in SEO for just over 3 years all agency side, starting in digital content production before moving into a more technical role. Originally from York but relocated to London and currently residing in beautiful leafy Greenwich. Keen lover of white russians, R&B music and small animals.
Keeping on top of key trends in a competitive ever changing vertical like fashion means on-site maintenance and optimisation is crucial in damage limitation and in driving results. This talk covers topics like faceted navigation, global menu architecture, category page content and the challenges that large brands face on-page, particularly in the retail fashion sector.