This talk was originally delivered Lauren Greatorex from Man Bites Dog during September 2016’s brightonSEO Conference.
A self-identified geek, Lauren brings her thirst for knowledge and nose for a story to the Man Bites Dog pack, leading on content marketing.
She specialises in creating and delivering global integrated marketing campaigns for big B2B brands (earning her the ? frankly awful ? nickname ‘Contentorex’).
In a world of ‘me too’ sales messages, B2B brands can only win the attention ? and ultimately the business ? of senior decision makers through the quality of their thinking.
But let’s be honest, did your last campaign or marketing programme showcase your expertise at its best?
If not, don’t panic – this session will equip you with a process and framework proven to produce compelling ideas that deliver real ROI every time.
Check out this episode!
