Course Timings: 9:30 – 4:00
Google AdWords is changing so frequently that unless you are working in it day in day out, it is near on impossible to keep up. There’s so much you could learn about AdWords, but often we’re too busy delivering work to find the time to discover.
This session will walk you through some of the newest and most interesting aspects of paid search advertising. Prior to the course, you will be sent a survey to find out more about the level of your knowledge and this will also give you the opportunity to request sessions to be included within the course material.
We will also welcome a guest appearance from Bing who will talk to us about the latest innovations and launches from Bing Ads.
In short, we will aim to cover:
Developing your PPC Strategy
– Translating business objectives into measurable goals
– AdWords vs Analytics Data; what are the differences
– Attribution: analysing conversion paths
– Bidding strategies
Campaign Structure, Setup and Optimisation
– Optimising AdWords campaign structure
– Strategies to improve campaign targeting
– Using AdWords extensions to improve campaign performance
– Quality Score tracking, improving and reporting
– AdWords Report Builder
Shopping Feed Optimisation and Campaign Structure
– Optimising your shopping feed for Google AdWords
– Strategies for structuring your shopping campaigns
Remarketing and Dynamic Adverts
– Using ad customizers to enhance ad copy
– Remarketing Strategies for Search (RLSA) including custom match
– Similar Audiences
Bing Ads Session
– Account management features
– Account troubleshooting features
– Account optimisation features
This course is designed for people who have knowledge of running PPC campaigns or those who have been doing it a couple of years or those who perhaps haven’t worked in paid search for a few years and are looking to update and refresh their knowledge.
Although it covers some of the more advanced topics it’s not intended for people who have been working in paid search for donkey’s years. That being said – if you are already advanced, this course would still help you keep up with new techniques, interact with other PPC’s, problem solve, and get a fresh take on best practice.
There’s so much you could learn about AdWords and pay-per-click advertising, but often we’re too busy delivering work to find the time to discover.
Depending on the size of the group, there will be some interactive sessions where you are working and reviewing one of your own AdWords campaigns. Therefore you will need to bring a laptop with access to an AdWords account.
There should also be time at the end for live Q&A and PPC Clinics so come loaded with questions that you want answers to.
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch
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