In this talk, Jonjo will explain how to utilise human expertise to overcome the limitations of AI content. In doing so, he will show how to use AI to craft SEO content that's genuinely helpful, human focused, and - most importantly - that ranks. This will be a practical, hands-on guide to utilising AI tools to create content with E.E.A.T and the human reader in mind.
Humanising ChatGPT: create AI content that actually ranks
brightonSEO April 2024
About this session
Auditorium 2
Fri 26 Apr, 2024 | 03:20 PM
Leveraging leadership skills to work with AI
brightonSEO April 2024
In this session, Luke delves into the transformative power of combining leadership prowess with generative AI! Discover actionable strategies to seamlessly integrate AI into your SEO workflows, supercharging efficiency and results.
Through practical SEO-related examples, Luke unveils the art of crafting high-impact prompts that leverage leadership and management skills as well as introducing an approach to think of your AI tools as budding apprentices, that need to be guided, coached and developed.
This talk should serve as a reminder as to why leadership and management skills are essential and should not be forgotten in the world of AI. It's not just about technology; it's about harnessing human skills to amplify AI capabilities.
About this session
Auditorium 2
Fri 26 Apr, 2024 | 03:20 PM
AI and the machines: how to become the source of truth with authoritative content
brightonSEO April 2024
We're drowning in content and most of it is not validated because it's ai-generated. People are turning to thought leaders (individuals and brands) for truth and as we get more AI content, thought leaders will become increasingly important. Chima's talk is focused on sharing actionable tips that brands and individuals can use to become thought leaders in their niche, grow communities, and earn user trust.
About this session
Auditorium 2
Fri 26 Apr, 2024 | 03:20 PM
