Amazon SEO & Marketing Training Course

  • Date:
    26th Apr 2018
  • Location:
  • Price:
    £500 - Early Bird

In just one day you’ll learn how to optimise products for the UK’s biggest retailer.

Course Timings: 9:30 – 4:00

What does the course cover?

Amazon is certainly the biggest online retailer in the UK and with its ever-growing reach; manufacturers and retailers interest has risen to increase online revenue, through the platform, without spending too much time on setting up the operation and promoting their own website.

Amazon provides a seamless experience to its visitors whose intent is shopping rather than fact finding. Shoppers get the opportunity to choose from an increasing catalogue of products, with various delivery options, including one hour delivery in some urban areas. On Amazon, shopper’s primary navigation method is search and it is crucial for any seller on Amazon to optimise their listing to increase visibility.

With a lot of opportunities for third party sellers on Amazon, it has been increasingly difficult to be found and understanding the factors that influence visibility is important. At the same time manufacturers and retailers need to understand how they can leverage Amazon’s marketing services to increase visibility and increase sales.

On this course, we will explore key factors that influence your product discoverability and how you can take advantage of various marketing services provided by Amazon. We will also explore different case studies and learn from their proven methods.

 Topics Discussed Include:

  • Understanding how Amazon product ranking works
  • Product listing optimisation best practices & examples
  • Advantages of Amazon vendor central for brands owners and manufacturers
  • Product promotions best practices: vouchers, promotions, lightening deals, prime day
  • Amazon product reviews best practices
  • Amazon content rich A+ page and extended brand pages
  • Amazon Marketing Services: sponsored, headline search and product display
  • Gaining visibility for private label and new product listings
  • Winning the buy box – proven methods
  • Product differentiation tips to avoid competing with buy box
  • Automatic product repricing to accelerate sales
  • Amazon FBA – A TO Z
  • Cross border opportunities – European fulfilment network & pan European
  • Protecting your brand from infringement
  • Avoiding Amazon suspension and appeal best practices to reinstate your account
  • The best productivity tools for Amazon sellers


100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.


The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch

Stuart Kerr
Head of Digital-Liberty Games

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences

Danielle Easton
SEO Consultant-22 Digital

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!

Brett Saltalamacchia
SEO Analyst-Lovehoney

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.

Matt Allfrey
SEO Manager-iCrossing UK

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.

Juliet Perrachon-Bazire d'Arguesse
Co Founder-Bébé Voyage





What to expect?

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.



Enter your email below and get a free of charge 20 minute training taster video and a full PDF breakdown of the topics covered in the course.