Amazon SEO & Marketing Training Course

  • Date:
    26th Apr 2018
  • Location:
  • Price:

In just one day you’ll learn how to optimise products for the UK’s biggest retailer.

Course Timings: 9:30 – 4:00

What does the course cover?

Did you know 56% of US, UK, German and French shoppers use Amazon as a starting point for shopping online? As a result, Amazon is now the biggest online growth opportunity for brands, manufacturers and retailers.

Amazon shopper’s primary navigation method is search and it is crucial for any seller on Amazon to optimise their listing to increase visibility. In this day course, we will explore key factors that influence your product discoverability and how you can leverage Amazon marketing services to generate incremental sales. We will also explore case studies and learn from proven tactics.

This is a practical course with an opportunity for you to get answers to all your account related questions. By the end of the course, we expect you to go away with a process driven clear Amazon growth plan to implement immediately.

Topics Discussed Include:

  • Understanding how Amazon product ranking works
  • How to be eligible for the shoppers Alexa searches?
  • Product listing optimisation best practices & examples
  • Amazon product reviews best practices
  • Amazon content rich A+ page, enhanced brand content and Amazon stores
  • Introduction to Amazon marketing services: sponsored, headline search and product display ads
  • Campaign structure examples and best practices
  • Keyword research tools and best practices
  • Keywords Types – when to use broad, phrase, exact match
  • Automatic campaigns vs manual campaigns
  • Advertising Reporting: metrics, action plans, search term reports
  • Optimising sponsored ads: managing bids, negative keyword best practices, leveraging bid +, optimising product copy with converting search terms
  • Headline search best practices
  • Product display ads best practices
  • Process driven Amazon paid ads checklist for marketers
  • Amazon product launch best practices
  • Increase product visibility with FBA ( Fulfilment by Amazon ), Pan-EU FBA
  • Winning the buy box – proven methods
  • Avoid price war with product differentiation
  • Amazon product repricing to maximise sales
  • Avoiding Amazon suspension and suspension appeal best practices to reinstate your account
  • The best productivity tools for Amazon sellers

100% Money Back Guarantee

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.


The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away. Oh and you get a free lunch

Stuart Kerr
Head of Digital-Liberty Games

Its always a great experience at Brighton SEO. The whole team learn something new from the industry leaders' experiences

Danielle Easton
SEO Consultant-22 Digital

It's great to interact directly with industry experts in the SEM field, it also gives you the chance to ask some technical questions. I will be going to Brighton SEO again!

Brett Saltalamacchia
SEO Analyst-Lovehoney

I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.

Matt Allfrey
SEO Manager-iCrossing UK

I absolutely loved the training I just attended and thought it was completely worth my time and my companies money. My head is about to explode with new information right now.

Juliet Perrachon-Bazire d'Arguesse
Co Founder-Bébé Voyage





What to expect?

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.



Enter your email below and get a free of charge 20 minute training taster video and a full PDF breakdown of the topics covered in the course.