Course Timings: 9:30 – 4:00
Amazon is certainly the biggest online retailer in the UK and with its ever-growing reach; manufacturers and retailers interest has risen to increase online revenue, through the platform, without spending too much time on setting up the operation and promoting their own website.
Amazon provides a seamless experience to its visitors whose intent is shopping rather than fact finding. Shoppers get the opportunity to choose from an increasing catalogue of products, with various delivery options, including one hour delivery in some urban areas. On Amazon, shopper’s primary navigation method is search and it is crucial for any seller on Amazon to optimise their listing to increase visibility.
With a lot of opportunities for third party sellers on Amazon, it has been increasingly difficult to be found and understanding the factors that influence visibility is important. At the same time manufacturers and retailers need to understand how they can leverage Amazon’s marketing services to increase visibility and increase sales.
On this course, we will explore key factors that influence your product discoverability and how you can take advantage of various marketing services provided by Amazon. We will also explore different case studies and learn from their proven methods.
Topics Discussed Include:
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